IBO – International Brands Online GmbH: Website Relaunch
2024
Client:
IBO GmbH
Industry:
Fashion
About.
International Brands Online (IBO) is a German multibrand fashion house. As a fully vertically integrated company, International Brands Online controls the entire supply chain from design and manufacturing to e-commerce and customer logistics. The company is represented on leading marketplaces in Europe and aims to increase brand awareness and sales potential for its house brands.
The project comprised the development of a modern and appealing web design for the “International Brands Online” brand as well as the programming realisation of the online presence. The aim was to create a user-friendly website that effectively presents the company’s image as a multi-brand fashion house and increases awareness of the in-house brands “Steffen Klein”, “Vestino” and “Course”.
Technologies & Tools.
- Adobe XD for design prototyping HTML
- CSS and JavaScript for front-end development
- Responsive design for optimising the website on different devices
- WordPress as a content management system for easy content management by the customer
The design is characterised by a clear structure with a focus on aesthetics and functionality, high-quality images and intuitive navigation. The project was carried out in close collaboration with the client in order to realise their requirements and visions in the best possible way.
