Gesine Gold: Website Relaunch
2024
Client:
Gesine Gold Branding GmbH
Industry:
Design and Branding
About.
GESINE GOLD BRANDING GmbH is an owner-managed branding agency in Hamburg that specialises in brand development in the premium and luxury segment.
The renowned, multi-award-winning luxury brand strategist and graduate communication designer Gesine Gold has been developing solitary brands with her strategies and style-defining designs since 1996. Her clients include companies from the luxury goods sector, traditional companies, manufacturers and cultural institutions.
Gesine Gold’s website is a digital showcase for the renowned designer’s extraordinary design projects. Our aim was to combine her artistic vision with a technically flawless and user-friendly realisation. This was achieved through a precise realisation of her own design drafts in WordPress.
The challenges:
– Gesine Gold attaches great importance to detailed typography. The challenge was to reproduce her design requirements with pixel-perfect accuracy in a responsive web environment.
– The website needed to be flexible and easy to update, especially for project descriptions and portfolio entries.
–It was necessary to develop customised templates to ensure a consistent presentation of content with maximum ease of maintenance.
The challenges:
– Gesine Gold attaches great importance to detailed typography. The challenge was to reproduce her design requirements with pixel-perfect accuracy in a responsive web environment.
– The website needed to be flexible and easy to update, especially for project descriptions and portfolio entries.
–It was necessary to develop customised templates to ensure a consistent presentation of content with maximum ease of maintenance.
Technologies & Tools.
- WordPress CMS
- Advanced Custom Fields
- Custom Post Types
- JavaScript
- Local Google Fonts integration
- Web-Typography techniques
- CSS Grid and Flexbox
Working with Gesine Gold was an inspiring process where we achieved a balance between artistic vision and technical precision. With a combination of design sensibility and advanced WordPress development, we created a platform that is both visually stunning and practical to use on a daily basis.
